Shop Sign Cost Guide: Budgeting, Planning Permission & Avoiding Hidden Fees

Minhaz

2 days ago

Your shop sign is the first thing customers notice about your business. In a busy city like London, where competition is fierce, a well-designed sign doesn’t just look good, it draws people in, builds trust, and strengthens your brand identity. But how much does a shop sign cost in London? What permissions do you need? And how do you avoid unexpected fees?

This guide will walk you through budgeting, planning permission requirements, and hidden costs so you can plan your shopfront signage project with confidence.

Typical Shop Sign Cost in London

Shop sign costs vary depending on size, materials, illumination, and installation requirements. Based on recent projects we’ve completed, here are realistic price ranges you can expect:

Type of Shop Sign	Average Cost Range (London)	Notes
Flat Panel Signs / Vinyl Signs	£150 – £700	Affordable, non-illuminated, great for small shops or budget-friendly branding.
3D Cut-Out Lettering Signs	£1,200 – £3,000	Premium look, includes woodwork, trays, or cutout letters.
LED / Illuminated Shop Signs	£900 – £2,500	Includes lightboxes, LED projection signs, and backlit fascias. Cost depends on size and brightness.
Large Shopfront Signs	£1,500 – £4,000	Bigger installations with multiple panels, side boxes, or complex redesigns.
Window Vinyl Graphics	£200 – £600	Opening hours, branding, and promotional graphics for shopfront windows.

What Affects the Cost of a Shop Sign?

Size & Complexity
Larger signs or 3D cut-outs require more materials and labour.
Materials
Options like acrylic, aluminium composite, tray panels, or gold vinyl finishes affect durability and price.
Illumination
Adding LEDs, projection lighting, or lightboxes raises both upfront and long-term maintenance costs.
Installation & Access
Simple flat-panel installations are cheaper, but if scaffolding, relocation of side boxes, or electrical wiring is required, costs increase.
Design Work
A completely new design, logo redraw, or detailed mock-up may add design fees if not included in your quote.

Do You Need Planning Permission for Shop Signs in London?

Not all shop signs require permission, but London has strict rules depending on your location:

No consent required (small, non-illuminated, within size limits)
Consent usually required for:
- Illuminated or LED shop signs
- Large fascia boards exceeding 0.3m²
- Projecting signs or side boxes
- Shop signs on listed buildings or in conservation areas

Councils often ask for design visuals, material details, and lighting specifications. Always check with your borough before proceeding, fines and removal orders are costly if you skip this step.

Hidden Costs to Watch Out For

When planning your sign, budget for more than just the printed panel. Common hidden fees include:

Electrical wiring & certification for illuminated signs
Scaffolding or access equipment for high shopfronts
Old sign removal & panel cleaning before fitting a new one
Design revisions if planning consent requires changes
Ongoing maintenance (LED replacement, repainting, cleaning)

How to Budget Smartly for a Shop Sign

Get itemised quotes: Ask for a breakdown of fabrication, design, installation, and electrical work.
Factor in planning consent: Don’t ignore council approval requirements.
Choose quality materials: A slightly higher upfront cost saves money on maintenance.
Work with local specialists: A London-based team knows council rules and logistical challenges.
Plan for the future: Consider a design that can be updated easily when branding changes.